Moviegoers might pay a little extra to see a movie at a Cineplex theater this summer.
Canada’s biggest movie exhibitor said it introduced a new $1.50 reservation fee that applies to every ticket purchased through its mobile app and website.
The move comes as the company said it needs to “invest more and scale our digital infrastructure.”
However, not everyone will have to pay the new service fee.
Cineplex Inc. said purchases made in person at the box office, ticket kiosks or concession stands will not be subject to the fee, while members of the Scene Plus rewards program will pay a $1 discount per ticket.
Subscribers to CineClub, the company’s monthly subscription program, will see the fee waived entirely.