Amazon is raising the price of its Prime membership in Canada.
The e-commerce giant’s subscription service, which offers free shipping on many items, access to its Prime Video streaming platform and a range of other benefits, will immediately begin phasing in fees for new subscribers.
Existing users will see their price jump starting next month.
Amazon says Prime’s monthly fee will increase by $2 to $9.99 per month, while the annual renewal plan will increase by $20 to $99 per year.
This is the first price increase for Prime since Amazon launched the subscription for Canadians in January 2013.
The company says it made the call as “Amazon continues to invest heavily in Prime”, with a wider product selection and the introduction earlier this year of free one-day delivery on items in most from Canadian cities with no minimum purchase requirement.
The LOTR series is coming to Prime Video
Prime Video, its answer to streaming rivals Netflix and Crave, has also beefed up its selection of original programming in recent years.
A new the Lord of the Rings The TV series, which is set to debut in September, cost Amazon US$465 million for its first season, according to trade publication The Hollywood Reporter, which estimated the entire series would cost more than US$1 billion. .
Additionally, its acquisition of MGM closed last month, which will expand its library of streaming selections.
Amazon has also expanded its Prime subscription to include music, e-books and gaming options.
Existing monthly subscribers will see the price increase on May 13, while annual members will see the jump upon renewal.
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Amazon introduced its third price increase for US customers in February, which increased monthly fees to US$14.99 and annual fees to US$139.
The company cited rising labor and shipping costs for the first increase in the United States in four years. Last year, Amazon pledged to raise the salaries of tens of thousands of employees in Canada and the United States.