Coke’s COP27 sponsorship doesn’t sit well with environmental groups


This year’s United Nations Climate Summit is brought to you by Coke.

Soft drink giant Coca-Cola Co.’s sponsorship of the UN’s flagship climate conference, known as COP27, sparked a backlash online and highlighted wider concerns about lobbying and corporate influence.

COP27 negotiations to limit global temperature rise are set to begin next month in the Red Sea resort town of Sharm el-Sheikh. Egyptian organizers cited Coca-Cola’s efforts to reduce greenhouse gas emissions and a focus on climate when they announced the sponsorship deal in September, sparking immediate outrage on social networks.

plastic pollution

Campaigners have criticized the company for its outsized role in plastic pollution and cited the deal as an example of corporate “greenwashing” – exaggerating climate credentials to mask polluting behavior. An online petition calling for Coke to be removed as a sponsor has garnered more than 228,000 signatures, while hundreds of civil society groups have signed an open letter demanding that polluting companies be banned from funding or being involved in climate talks.

Coca-Cola said its participation underscores its ambitious plans to reduce its emissions and clean up plastic waste in the ocean.

Critics say the business involvement goes against the spirit of the meetings, where tens of thousands of delegates from around the world come together to hammer out global agreements on tackling climate change to prevent the Earth from warming to dangerous levels. This year, the focus is on how to implement the promises made at previous conferences, according to the Egyptian presidency.

“Clever Marketing”

At COP meetings, “the business presence is huge, of course, and it’s a shrewd marketing campaign for them,” said Bobby Banerjee, professor of management at City University of London’s Bayes Business School, who has participated three times since 2011.

Over the years, the meetings have evolved to look like trade shows, with big corporations, startups and industry groups setting up booths and pavilions on the sidelines to lobby and chat – underscoring how a growing number of companies wish to engage in the event, sensing commercial opportunities as climate change becomes a higher global priority.

IBM, Microsoft, Boston Consulting Group and Vodafone also signed up as sponsors or partners, but drew less criticism for their participation than Coca-Cola.

The United Nations climate change press office referred media inquiries to the organizers, saying it was a matter between Egypt and the company. The Egyptian presidency did not respond to email requests for comment. The UN Climate Change website says it “seeks to engage in mutually beneficial partnerships with non-Party stakeholders”.

Georgia Elliott-Smith, a sustainability consultant and environmental activist who started the online petition, said she was calling on the UN “to stop accepting corporate sponsorship for these events, which is not all simply not necessary, and to stop allowing these big polluters to green their brands, based on these really critical climate talks.”

Environmental groups have criticized the decision to let Coca-Cola be a sponsor, saying it is one of the biggest plastic producers and polluters in the world. They say making plastic with petroleum emits carbon dioxide and many single-use bottles are sold to countries with low recycling rates, where they end up littering the oceans or are incinerated, adding more emissions. of carbon in the atmosphere.

“Ambitious goals”

In a statement, Coca-Cola said it shares “the goal of removing waste from the ocean” and appreciates “the efforts to raise awareness of this challenge.” Packaging accounts for around a third of Coke’s carbon footprint, and the company said it has “ambitious goals” including helping to collect a bottle or can for every product sold, regardless of manufacturer, by 2030.

Coca-Cola said it would partner with other companies, civil society organizations and governments “to support cooperative action” on plastic waste, and noted that it had signed joint statements in 2020. and 2022 urging UN member states to adopt a global treaty to tackle the problem “through a holistic approach to the circular economy”.

“Our support for COP27 is in line with our science-based goal of reducing absolute carbon emissions by 25% by 2030 and our ambition of net-zero carbon emissions by 2050,” the company said via email. mail.

Making lobbying a bigger deal: the experts

Experts say the sponsorships overshadow a bigger problem behind the scenes: Fossil fuel companies are lobbying and influencing the talks in behind-the-scenes negotiations.

“The real business is done inside, you know, in closed rooms,” said Banerjee, the management professor. At the first one he attended – COP17 in Durban, South Africa, in 2011 – he tried to participate in a session on carbon emissions in the mining industry, a topic he was researching. .

“But guess what? They fired me, and who comes into the room to discuss, to develop global climate policy? The CEOs of Rio Tinto, Shell, BP, followed by ministers,” Banerjee said, noting that a Greenpeace member behind him was also blocked. “This group of people – the mining companies and the politicians – are deciding the carbon emissions.”